Join us for Checkmate: How Social Distancing Has Changed the Social Media and the Business Support Game on September 28, 2021, from 11:45 am–1:00 pm ADT. This is to lead the discussion in advance of David Sobey Centre’s Omnichannel Retailing Event on October 1, 2021 at 10:00 am ADT.
Social media connections and marketing have grown over the years, and recent lockdowns have limited in-person contact and driven consumers to social media to connect. Social media provides an easy way to stay up-to-date on current events, find entertainment and stay in touch. It can also influence and provide support to consumers, allowing for more streamlined experiences that have helped many organizations weather the COVID-19 storm. The pandemic has forced many consumers and businesses to adopt safer and more convenient shopping experiences and use multiple channels. With slow signs of recovery, many of these behaviours and integrations will continue to be entrenched in our shopping experiences.
The event will be moderated by Stephanie Howatt (MBA ‘21) and will feature Danica Calderhead the VP of Brand Strategy for Dash Hudson, Sean Mohammed the Manager of HR from Blue Ocean Contact Centres, Kate Elliot, founder of Up Public Relations, and Maxwell Poole (BCOMM ‘17) (MAHSR ‘19) Sobey School Research Assistant. More information on our Speakers can be found below.
PLEASE REGISTER FOR THE EVENT VIA THE LINK: REGISTER FOR THE NETWORK’S EVENT
Danica Calderhead
Danica is the VP of Brand Strategy at leading visual marketing platform Dash Hudson. Dash Hudson’s AI-fueled visual technology helps brands like Apple, Estee Lauder, and Amazon share photos and videos that their audience cares about.
Danica helps brands level-up their approach to analyzing data by providing innovative, actionable solutions that drive results. Prior to entering the SaaS world, Danica started her career in traditional PR and event management working with brands such as Dermalogica, Ted Baker, EQ3, Essence Cosmetics.
On the weekends, you can catch Danica chasing after her 1.5 year-old who has just learned how to run.
Sean Mohammed
Sean Mohammed has spent more than 15 years with Blue Ocean, a Halifax-headquartered outsourced customer care company employing more than 700 people.
In his tenure with the company, Sean has held roles in recruiting, HR, and in operations supporting two of Blue Ocean’s largest clients. In his current role as Manager, HR, Sean is responsible for people services and has senior responsibility for managing the Talent Acquisition team.
This deep and varied experience gives Sean a wealth of knowledge, expertise, and cultural understanding that have been vital to Blue Ocean employees during the dramatic shifts of the past 18 months as the company successfully moved from a 95% on-premises employment model to a 90% work-at-home model.
Kate Elliot
Kate is the founder of Up Public Relations, Up helps clients achieve tangible marketing and communications goals while establishing trusted and valuable relationships. Specializing in digital communications, as well as traditional marketing and communications development, Kate strives to bring an innovative, authentic and flexible approach to every project. Learn more at uppublicrelations.ca.
Maxwell Poole
Max is a Research Analyst working in the Sobey School of Business at Saint Mary’s University. Compiling and analyzing large amounts of online data help him and a team of consumer behaviour researchers answer and publish findings about intriguing psychological questions.
Recent work for completion of his thesis investigated unintentional psychological spillover from public COVID-19 messaging. Through analysis of online behaviour data, findings point to spillover safety demands in mediums where coronavirus spread is not even possible (Google searches and social media interactions). Essentially asking the question, are we pushing social distancing into virtual distancing?
