In advance of the David Sobey Centre’s Event Omnichannel Retailing event on October 1, 2021, The Network hosted Checkmate: How Social Distancing Has Changed the Social Media and the Business Support Game an event focusing on social media connections and support. Because social media provides an easy way to stay up-to-date on current events, find entertainment and stay in touch. Social media use has grown over the years, and with recent lockdowns causing limited in-person interactions it has driven consumers and companies to look to use social media to connect. The discussion also looked at if social distancing causes virtual distancing. As social media can also influence and provide support to consumers, allowing for more streamlined experiences the discussion looked at if can helped many organizations weather the COVID-19 storm. The pandemic has forced many consumers and businesses to adopt safer and more convenient shopping experiences and find way to utilize their multiple channels. With slow signs of recovery, the discussion explored if these behaviours and integrations will continue to be entrenched in our shopping experiences. View the video provided to watch the recording.